Online Reputation Management
August 29, 2016 0

Online Reputation Management: A Definitive Guide

Posted by:Ajeet Thakur

A website is instrumental in enhancing a business’ online visibility, but it doesn’t work alone. In fact, having a comprehensive website is an initial, yet, extremely important step in improving an enterprise’s online presence. So once you are done with accomplishing this initial step, it is time for you to move towards using Online Reputation…

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Content Marketing
August 26, 2016 0

Why is Content Marketing valuable to brands?

Posted by:Neelima Nausaliya

These days apart from the traditional way of marketing, marketing through social media is also gaining a lot of momentum. Many online and offline brands have adopted the method of online marketing. Along with the products, the content of the website also needs promotion to bring the brand into the limelight and also generate a…

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Online Advertising: A need for small businesses
August 22, 2016 0

Online Advertising: A need for small businesses

Posted by:Ajeet Thakur

Are you planning to take your business to even greater heights? If your response is positive, then, it’s time for you to take steps towards the online world, where generating online traffic is the way towards success. This traffic can only be witnessed by publishing an appealing advertisement online. Platforms like Google AdWords and Bing…

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qw
May 30, 2016 0

Building an effective Social Media Marketing campaign

Posted by:Abhishek Mago

Before we explore the benefits and advantages of social media marketing, let’s understand the term itself. Social Media Marketing, or SMM, is defined as the process of gaining mass attention and, in the process, increase in website traffic. Social Media Marketing is known for its user-friendly interface and low monetary costs. Although it does not…

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The Minutia of Web Design

Posted by:Neelima Nausaliya

Design in general and web design specifically is all about maintaining the eye pleasing aesthetics and seamlessly merging and implementing them with the other elements of the website. Great web design can be easily achieved with meticulous attention to detail. But it is easier said than done! Almost all inexperienced web designers are oblivious to…

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Marketing Technology
April 4, 2016 15

What is Marketing Technology?

Posted by:Neelima Nausaliya

An introduction to Marketing Technology Marketing, in layman’s, is said to be a form of communication between the company and its customer audience. It is done in order to influence or induce a favorable response from the customer base directed towards the company’s own product or service.  The best thing about marketing is that it…

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Influencer Marketing
April 4, 2016 2

All About Influencer Marketing

Posted by:Neelima Nausaliya

All about Influencer Marketing Marketing, as a general term, is known as a form of communication between the company and its customer audience. It is done with the objective of influencing or inducing a favorable from their customer base towards the company’s product or service.  What is best about marketing is that it is highly…

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Improve your website visibility online using SMO
March 18, 2016 0

Improve your website visibility online using SMO

Posted by:Neelima Nausaliya

The dawn of internet has changed the entire game of business and sales online.  One commonly used devise is the use of SMO, which helps improve the visibility of the organization on the internet. It is a common choice amongst organizations to interact and promote their brands and products through social Medias. As they are…

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What to look for in a website design company
March 18, 2016 0

What to look for in a website design company

Posted by:Neelima Nausaliya

When making any investment, it is crucial to do a deep research. And in the field of online business too you need to make sure that you pick the right website design company. Following are some of the questionnaire that needs to be asked before plunging into a venture to make sure that you do…

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SEO vs. PPC
March 18, 2016 0

SEO vs. PPC: The Pros and Cons

Posted by:Neelima Nausaliya

SEO and PPC are two tools that are used by entrepreneurs to increase the number of visitors on their website. However there are pros and cons to both, let’s look into them: Search Engine Optimization is the process to optimize the visitors to a website by making sure that the page lands high on the…

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