|March 9, 2022||0|
There is no denying that content is king. But the “king” needs a robust commander – content optimization strategies – to rule the search engines. Content optimization is the process of making your content optimized for traffic and conversion. Also, unless your goal is branding, traffic is of no use unless you reach the potential audience who may buy from you.
In this blog post, we’ll talk about the 6-step content optimization strategy to boost your website traffic and conversions. So, read on!
Content Optimization Strategy for more traffic and conversions
Start with a winner topic
More than 7 million blogs are published daily on tens of thousands of topics. If you want to stand out – create something that your audience is looking for and not many content creators have created. Search engines give priority to new and unique content. A great way to find such topics is by checking Amazon books related to your niche. Make a list of the books people are buying. Craft informative content. Look at the table of content of the books to know what should go on your blog.
Use AIDA technique
AIDA stands for Attention, Interest, Desire, and Action. Use these four components to create an impressive blog post or article, and you will have better chances to reach more readers and hold them on your page.
To grab the attention of your audience, tell them what they would gain from your post, use powerful words to increase their curiosity and emotional triggers to hold the reader on your page on the first paragraph of your post.
To keep your reader interested in you, offer them something so that they keep reading your work. Give them some numbers or believable success stories.
For desire, learn about your target audience’s reactions to posts on similar topics and include them in your post.
At last, don’t forget to tell your reader what to do after reading your content.
Optimize your content for SEO
If you want to rank, create something that both your readers and search engines love. Here is what you can do:
Include a keyword in the URL.
Use your primary keyword in the title.
Write a clear meta description.
Optimize alt text on all your images.
Make sure your content satisfies search intent.
Optimize your content for engagement
When people click on your web link and reach your post, they want immediate answers to their questions. Don’t make them jump off your page with a big, insignificant stock image. Rather use a unique image that can get your reader curious to read more. Don’t forget to use an image compression tool to compress the images to the smallest possible size without compromising the quality. Also, encourage your readers to leave comments and try establishing communication.
Make your article readable
Done with the format and details of what should go in your blog? Now, make sure your writing is easy to read. You can’t afford to lose a potential customer because of complex sentences and heavy or complicated words. You can use tools such as Grammarly and Hemingway app to better your readability.
Optimize your content for conversion
After you have included all the steps mentioned above in your content-creation process, put some effort to help it reach your audience, at least the existing audience (because it takes some time for search engines to push it to the top). Your email list can come in handy! Let your email subscribers know about your new post. Share it on your social media handles.